heyyy 👋

From live-tweeting reality TV to leading award-winning brand campaigns — I’ve spent the last decade building brands people feel connected to. 

I’m a creative strategist who blends internet fluency with big-picture thinking. I’ve turned niche moments into headlines, grown followings from “who?” to “wait, I love them,” and built content engines that don’t chase trends — they set them. 

But most of all, I give brands a voice people actually want to listen to.

Let’s build something worth screenshotting. 👀