fancy seeing you here ✨
I'm Arielle - a creative by nature and a strategist at heart, which lead me to working in social media. A place where I can make ideas fast and measure impact in real time? Sold.
I’ve developed community-driven social strategies, content, stunts, disruptive campaigns and activations for some of your favorite brands and worked with amazing people to pull them off.
BUT (!!) my real superpower is the ability to ideate and execute concepts that are grounded in cultural and consumer insights. I put myself in the shoes of the audience, going beyond data and those insights alone to make ideas human, impactful, and unexpected.
TLDR; if you’re looking for the swiss-army knife of a creative, a strategist, and a social media veteran with an industry recognized track record, let’s talk.
work featured in…
to name a few.
awards
2018 Cannes Lion | Bronze, 3x Shortlists
2018 Clios | 2x Bronze: PR, Social Media
2018 Hatch Awards | Best of Show
2018 Effies | Gold: Small Budget - Products
2018 London International Awards | Billboard Finalist
2020 One Show | Bronze: Direct Marketing - Non-Traditional & Guerrilla Marketing, 7x Shortlists
2019 Clios | Silver: Social Media
2020 ADC | Finalist
2020 Webby | Honoree and People's Voice: Finalist
2019 Cannes Lions | 2x Shortlists
2019 D&AD | 4x Shortlists
2019 Cannes Lions | Silver: PR
2019 D&AD | 2x Shortlists: PR and Reactive Response
2020 One Show | 6x Shortlists
2021 Effies | 1x Gold, 1x Silver, 1x Bronze
2021 Hatch Awards | 2x Gold
2021 Clio Awards | Silver in partnership/co-creation + Shortlist in multi-platform
2021 Cannes Lions | 2x Shortlists: Brand Activation, 1x Shortlist: Corporate Purpose & Social Responsibility
2020 Andy Awards | Gold in Bravery: Idea
2020 One Show | 6x Shortlists
2022 Hatch Awards | Gold, Experiential: Consumer Activation
2023 Hermes Creative Award | Platinum, TikTok Presence
2024 Shorty Awards | Audience Honor