In the infamous words of Kanye:
I didn’t mean to diss her.
But in a world where perception is reality, this was a Whopper of a misunderstanding.
Maybe I should just start from the beginning…
I love TSwift and her music (on a healthy level).
So when someone asked the BK account “what’s your favorite Taylor Swift song,” I thought a cheeky way to say “literally all of them” was “the one about her ex”.
Hear me out:
I walked away from my computer for 15 minutes, and by the time I got back, #BurgerKingIsOverParty was trending in the US.
The Swifies had mobilized to claim that it was an insensitive comment, and were trying to cancel the brand.
As you can imagine, my boss was pretty livid and told me to take the tweet down (which, as we know in the screenshot era, was futile.)
There was already war waging on Twitter between Swifties who wanted justice, and the people who had clicked into #BurgerKingIsOverParty and found the whole saga to be utterly ridiculous.
We expected the clients to be furious, but instead, the CMO called and was ecstatic that the brand was getting so much free press.
He even offered to create a ceasefire - a “Shake It Off” meal, advertised by using the same hashtag originally created to embarass us.
Checkmate.
& watch it on CNBC’s Closing Bell: