Hamberders
Client: Burger King
Reactive Social Response
When serving up America's Favorite Burger at the White House, it might be a good idea to not misspell something as American as the word 'hamburgers'.
Instead of letting POTUS get away with this one, we turned a political moment into a pop culture moment with one simple tweet.
A Whopper of a mistake
Results
3.8 billion
organic media impressions
$42 million
in earned media
734% increase
in brand conversation
117K+
social media mentions
awards
2019 Cannes Lions
Silver: PR
2019 D&AD
2x Shortlists: PR and Reactive Response