Hamberders

Client: Burger King
Reactive Social Response

When serving up America's Favorite Burger at the White House, it might be a good idea to not misspell something as American as the word 'hamburgers'.

Instead of letting POTUS get away with this one, we turned a political moment into a pop culture moment with one simple tweet.

A Whopper of a mistake

Results

3.8 billion

organic media impressions

$42 million

in earned media

734% increase

in brand conversation

117K+

social media mentions

featured in

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awards

2019 Cannes Lions

Silver: PR

2019 D&AD

2x Shortlists: PR and Reactive Response