Twitter Bait
Burger King
Product launch + Social stunt
Ah yes, the year was 2010 - the last time Burger King had Funnel Cake Fries.
Since 2010 was the year most of us millennials were making a Twitter account, we decided to relaunch Burger King’s Funnel Cake Fries in 2019 by committing one of the biggest no-no’s on social—liking peoples’ old posts. Like, really old posts...from 2010.
No verified profile was safe. Everyone from Jojo to Jimmy Fallon to Bieber to Casey Neistat got hit with a double tap, and many of them took the bait.
Who took the bait hook, line, and funnel cake fry the hardest??? Mr. Casey Neistat.
awards
2019 Clios
Silver: Social Media
2019 Cannes Lions
2x Shortlists
2020 Webby
Honoree and People's Voice: Finalist
2019 D&AD
4x Shortlists
2020 ADC
Finalist
2020 One Show
Bronze: Direct Marketing - Non-Traditional & Guerrilla Marketing, 7x Shortlists
