Real Meals
Burger King
Brand campaign for Mental Health Awareness Month
In the social age, there’s ever-present underlying pressure to always seem happy. Social media acts as our personal highlight reels and propels the myth that we are perpetually blissful.
In an effort to destigmatize conversations around mental health, we partnered with Mental Health America to create a collection of meals that invited people to choose the one that best reflected how they felt. And happy isn’t one of them.
No one is happy all the time. And that's ok.
2.9 billion
media impressions
$33 million
in earned media
awards
2021 Clio Awards
Silver in partnership/co-creation + Shortlist in multi-platform
2021 Cannes Lions
2x Shortlists: Brand Activation, 1x Shortlist: Corporate Purpose & Social Responsibility
2020 Andy Awards
Gold in Bravery: Idea
2020 One Show
6x Shortlists